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Costa Coffee Shops (2006)

Consultancy work for Costa Coffee. Concepts were generated for whole stores, point of sale displays and individual food product ideas. The emphasis was on promoting Costa Coffee's Italian heritage and fostering a sense of community within the stores.

This concept recognises the problem seen in many stores of customers blocking the food choices as they queue. Here, the food is displayed in a deli like area where browsing is more relaxed. Sandwichs are displayed on a horizontal, table like cooler unit and non food products, like cups and take home coffee packs are displayed alongside immediate food choices in order to increase their sales.